{"id":162,"date":"2024-10-22T07:26:04","date_gmt":"2024-10-22T07:26:04","guid":{"rendered":"https:\/\/milescomms.com\/?p=162"},"modified":"2025-01-06T17:04:06","modified_gmt":"2025-01-06T17:04:06","slug":"asia-pacific-amateur-championship-aac-2","status":"publish","type":"post","link":"https:\/\/milescomms.com\/zh\/asia-pacific-amateur-championship-aac-2\/","title":{"rendered":"\u4e9e\u592a\u696d\u9918\u9326\u6a19\u8cfd (AAC)"},"content":{"rendered":"
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\u4e9e\u592a\u696d\u9918\u9326\u6a19\u8cfd (AAC)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tDespite the promising start, the AAC faced a major challenge with their PR strategy. They required skillsets that could tailor a solution to the region\u2019s specific needs, including native language proficiency in Cantonese and Mandarin, as well as expertise in Traditional and Simplified Chinese. This gap in effective communication and cultural understanding hindered their outreach efforts. Recognizing the need for a more nuanced approach, AAC turned to us for our deep cultural knowledge and specialized connections within the Asian markets, which are essential for promoting high-level golf events.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our solution was to offer a bespoke service that addressed these issues comprehensively. We provided full-service communications and digital marketing, which included driving significant earned media coverage from top publications throughout Asia. We built local-language social media accounts and created original content in Chinese, Japanese, Korean, Thai, and English. By leveraging our local connections in government, business and media, we were able to increase awareness and achieve key business performance indicators (KPIs). Our efforts also focused on raising the status of the tournament and better engaging local prestige media in targeted Asian markets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\u9019\u4e00\u8f49\u8b8a\u4e0d\u50c5\u63d0\u5347\u4e86 AAC \u7684\u5730\u4f4d\uff0c\u9084\u5927\u5927\u63d0\u9ad8\u4e86\u5176\u5728\u5168\u7403\u9ad8\u723e\u592b\u754c\u7684\u77e5\u540d\u5ea6\u548c\u8072\u671b\u3002\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge When we began our collaboration with the Asia Pacific Amateur Championship (AAC), the event was a newly launched initiative backed by three of the world\u2019s foremost governing bodies in golf: Augusta National Golf Club, the R&A and the Asia-Pacific Golf Confederation. Their goal was to expand the game of golf across the Asia-Pacific region […]<\/p>","protected":false},"author":1,"featured_media":691,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":13,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/162\/revisions\/972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/media\/691"}],"wp:attachment":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}