{"id":160,"date":"2024-10-22T07:26:20","date_gmt":"2024-10-22T07:26:20","guid":{"rendered":"https:\/\/milescomms.com\/?p=160"},"modified":"2024-12-23T03:58:37","modified_gmt":"2024-12-23T03:58:37","slug":"united-states-golf-association-usga","status":"publish","type":"post","link":"https:\/\/milescomms.com\/zh\/united-states-golf-association-usga\/","title":{"rendered":"\u7f8e\u570b\u9ad8\u723e\u592b\u7403\u5354\u6703 (USGA)"},"content":{"rendered":"
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To implement our strategy, we produced bespoke press releases in multiple languages and established connections with both private and state-owned media. Leveraging our extensive contacts within the region, we increased media attendance at keystone events. Additionally, we facilitated meetings between the USGA\u2019s senior leadership team and industry leaders, arranging interviews with key publications, including Bloomberg in Asia. Our offline marketing events, such as Trophy Tours for Asian winners in their home countries, engaged influential media, including hard-to-reach state-owned outlets. We also created tournament-owned digital content across all platforms, broadening the tournament\u2019s reach. These solutions included local-language social media accounts and original content in Chinese, Japanese, Korean, and Thai. We also managed controversial stories about players with local solutions, ensuring that messaging upheld the USGA\u2019s values while maintaining opportunities in the Chinese market. Our approach bridged the gap between Western media and Asian customs, helping the USGA navigate complex cultural landscapes while maintaining opportunities in the Chinese market<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge When the United States Golf Association (USGA) approached us, they were looking to expand their presence in Asia and raise the profile of their two main championships: the U.S. Women\u2019s Open and the U.S. Amateur Championship. This initiative was driven by a series of victories by Asian players at the U.S. Women\u2019s Open, starting […]<\/p>","protected":false},"author":1,"featured_media":694,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":14,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/posts\/160\/revisions\/955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/media\/694"}],"wp:attachment":[{"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milescomms.com\/zh\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}