Ladies Professional Golf Association (LPGA)

The Ladies Professional Golf Association (LPGA) faced a unique set of challenges as it sought to expand its presence in Asia. With a growing generation of golf stars from China, Japan, Korea, and Thailand, the LPGA aimed to deepen its connection with fans and drive media coverage. Additionally, hosting events in Asia provided an opportunity to secure sponsorships and elevate the LPGA’s global tour status.

Global Marketing requires local expertise

We proposed comprehensive communications and digital marketing services, emphasizing localized PR and marketing. Our goal was to generate media coverage from top Asian publications and enhance attendance at LPGA events. We navigated cultural nuances, ensuring that messaging resonated with Asian audiences while maintaining the LPGA’s original branding.

Putting our strategy into action, we crafted bespoke press releases in multiple languages. Our extensive network facilitated meetings between LPGA leadership and potential sponsors. We organized exclusive events, engaging local influencers and business leaders. Our digital team managed social media accounts in 繁體中文, Japanese, and Thai, tailored not only to the local language but also to local customs and messaging. Controversial player stories were handled with finesse, ensuring that the LPGA’s reputation remained intact without jeopardizing government relations or sponsorship opportunities in China.

The LPGA now boasts a robust social media presence across target markets, with tens and hundreds of thousands of followers across Asia. Our PR efforts generated an impressive 1.8 billion impressions in 2023, showcasing the LPGA’s impact. By strategically amplifying its presence in Asia, the LPGA has become a beacon not only for golf enthusiasts but also for women’s sport in general.

Do you have a project?

Let's work together

Let's Talk