For over 14 years, we have served top names in sports and lifestyle. Our PR and digital teams are operational in Mainland China, Hong Kong, Japan, South Korea, Thailand, India, and New York.
Miles Group has unmatched access to resources and partners due to our strong regional ties and our deep connections to the media, sports, entertainment, and business industries. We have a long track record of delivering for our clients.
We give brands their voice with a focus on premium content based on sound strategy and top-level PR, communications, and branding service based on tested and proven methods and approaches. Your goals are our goals – we want to execute your vision in a way that will fulfil and exceed client KPIs and expectations.
Local and Authentic Hong Kong is our home, but we have staff in place in the United States, mainland China, South Korea, Japan, Singapore, Malaysia, India, and Thailand for PR and Digital services. Our philosophy is to hire the best people and put them in position to provide the highest level of service for our clients. This is what we do 365 days of the year.
Digital marketing is a rapidly evolving field. A specialized agency brings industry expertise, keeping up with the latest tools, trends, and technologies
Hiring a full in-house team with experts in different areas of digital marketing can be expensive. Agencies provide businesses with access to a complete marketing
Running a business comes with its own challenges, and dedicating resources to marketing can divert attention from core operations.
focus on delivering measurable outcomes. Through clear goals, key performance indicators (KPIs), and reporting, businesses can see the tangible impact
Smile Xu is the visionary founder and CEO of Miles Group. A former 繁體中文 national team ping pong player, Smile has successfully transitioned from sports to business, establishing multiple thriving enterprises. Her extensive network spans across Asia, connecting her with key opinion leaders, leading publications, celebrities, and senior executives in the sports and media industries.
With a strong background in PR and marketing communications, Smile has been instrumental in crafting impactful strategies that resonate with local markets. Under her leadership, Miles Group has consistently delivered effective public and media relations, serving notable clients in the sports industry across Asia. Smile’s goal has always been to create a business that focuses on localized marketing, not just linguistically but also culturally. Each campaign is bespoke, tailored to the specific sport and market, establishing Miles Group as a leader in this space.
Founder and CEO
Sunil Joshi leads the digital marketing and content division at Miles Group, bringing over a decade of experience in editorial management and digital content production. Based in Hong Kong SAR, Sunil has been with Miles Group since April 2019, where he has been instrumental in driving innovative solutions and strategies.
Before joining Miles Group, Sunil built a robust background in digital content through his roles at NBC Sports and Major League Baseball (MLB). At NBC Sports, he served as Managing Editor, overseeing editorial management, strategic planning, and data analysis. Prior to that, he worked as an Editorial Producer at MLB, creating and producing engaging digital content for MLB’s homepage and club sites.
A native of the USA, Sunil holds a Master’s degree in Journalism from Columbia University. His educational background and extensive professional experience make him a valuable asset to the Miles Group team.
Director